Google Search’s AI evolution includes more ads
Source: The Verge AI · Category: AI Products & Releases
Google Search now integrates Gemini-generated product recommendations and explainers alongside search results, embedding ads into AI-powered answers. This shifts search monetization and raises transparency concerns—users may not distinguish AI recommendations from organic results. Clients relying on SEO and SEM should assess impact on visibility and ROI; consider advising on disclosure practices.